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Amazon has launched a new interactive feature called “Join the chat,” enabling shoppers to ask product-related questions and receive AI-generated audio responses, enhancing the online shopping experience.
According to Adobe, the first quarter of 2026 saw a remarkable 393% increase in AI-generated traffic to US retail websites, with AI-influenced visitors converting at higher rates and contributing more revenue than traditional shoppers.
OpenAI has upgraded ChatGPT’s shopping capabilities with improved product displays, image-based searches, and real-time merchant data, simplifying product research within chat conversations. However, the company is also retreating from direct checkout functions.
Quince, the e-commerce startup, has secured a substantial $500 million funding round led by Iconiq, propelling its valuation to $10 billion less than a year after its previous raise.