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In 2025, global app downloads continued to decrease, yet consumer spending on apps surged to nearly $156 billion, reflecting evolving user behavior and the growing impact of AI-driven applications.
Despite a drop in global app downloads in 2025, consumer spending on apps surged to nearly $156 billion, highlighting a shift toward higher-value usage and monetization strategies.
OpenAI has started accepting submissions for ChatGPT applications, which will be featured in a newly created app directory following a review process. This move signals OpenAI’s expansion into an app marketplace to enhance AI tool accessibility.
Mixup, a new app built on Google’s Nano Banana AI model, introduces a playful, Mad Libs-style interface for generating AI images from photos, text, and doodles, enabling users to create and share customized visual content effortlessly.